Your Membership - SWVA High School Sports

Crunch is a high school sports media company that was established in 1995 by Carl York in Southwest Virginia. Crunch started solely as a FREE high school football print publication that focused on area high school football. The secret to Crunch is the willingness of area coaches, each week, to talk about their teams, players, and the sport that they have dedicated their lives to for the betterment of our young athletes. Today, Crunch has grown to cover 38 high schools in 15 counties in central and Southwestern Virginia with three unique weekly versions in Roanoke, Lynchburg, and the New River Valley.